At Capital and Regional we take immense pride in the success stories of our operators. A shining example is Addax, a dynamic Turkish brand that began its journey in one of our units in Wood Green. With our support, Addax has not only thrived but has expanded into a second unit in Ilford and is now preparing to open a third store in Walthamstow.
Strategic Placement and Community Alignment
When Addax first approached us, we understood their need for a vibrant, supportive community that matched their brand ethos. Wood Green, with its diverse and bustling demographic, was the perfect starting point. Our team worked closely with Addax, providing insights into local consumer behaviour and helping tailor their offerings to meet the preferences of the community.
Tailored Support and Continuous Growth
Our relationship with Addax didn’t stop at the initial setup. We believe in ongoing partnerships, offering continuous support to ensure our operators not only survive but thrive. As Addax grew in popularity, the need for a second unit became evident, and Ilford emerged as an ideal location. Once again, we were there to assist, facilitating the expansion smoothly.
The journey didn’t stop there. Recognizing their potential and the demand for their unique products, we identified an opportunity for Addax to expand into Walthamstow. Understanding that each community has distinct characteristics, we worked with Addax to tailor their offerings, ensuring they resonated with the new demographic while maintaining alignment with our community ethos.
Commitment to Retailer Success
Our commitment goes beyond providing physical space. We invest in the success of our operators by offering strategic advice, marketing support, and a deep understanding of the local markets. This holistic approach ensures our operators are well-positioned for growth and success.
Addax’s journey from a single unit to multiple locations is a testament to what can be achieved with the right support and strategic planning. We’re thrilled to have played a part in their success and look forward to helping many more operators reach their full potential.
Whether you’re a budding brand or an established retailer looking to expand, our team is here to help you succeed and grow, just like Addax. Get in touch with us to find out how we can support your journey.
