New brand touchpoints
New customer service desks and digital information units were introduced in 2015 and are being rolled out across our centres, improving the way we communicate and interact with our shoppers.
The customer service desks, branded ‘Ask Me Points’ within The Mall centres, are a key customer touchpoint. Staffed by our dedicated customer service team they play a crucial role in assisting shoppers and administering our marketing promotions. The new desks have been designed to accommodate the popular CollectPlus service and include a digital touchscreen.
The What’s On Boards are free-standing information units positioned in high-footfall areas and have been designed in conjunction with the new customer service desks. They feature two high-definition digital screens to showcase promotions, marketing messages and social content. The advanced software system allows for centralised content management and customisation, and real-time messaging such as social media feeds. Video and animated content is used throughout for maximum impact.
They play a crucial role in assisting shoppers