The Mall Camberley to Host National Retail Initiative
PopUp Britain, the retail arm of national enterprise campaign StartUp Britain, has selected The Mall Camberley as the first shopping centre in the UK to host the unique initiative developed to support high street entrepreneurs of the future.
A unit at The Mall Camberley will be used to provide start-ups and online businesses from across the UK with the opportunity to experience physical retailing at The Mall. The pop-up will run for six weeks and every two weeks new retailers will take space. A wide range of retailers will occupy the unit.
Mark Bourgeois, Managing Director for Shopping Centres, Capital & Regional, said: "The retail landscape is changing, traditional lease lengths are getting shorter and the provision of pop up stores are becoming increasingly popular as landlords work to ensure they are best using their space and meeting evolving customer demands.
"Capital & Regional are delighted to be working with Pop Up Britain. Their approach very much fits with our own annual campaign 'The Retail Factor' which is designed to support budding retail entrepreneurs. We hope that by providing these businesses with a chance to occupy a unit in a centre with strong footfall it will allow them to grow their business by building their customer base and brand awareness."
Emma Jones, StartUp Britain co-founder, added: "Most online retail start-ups are beginning to realise that in order to build a solid brand that will stand the test of time, they need to be offline in bricks and mortar as well as creating a good online presence.
"They need to meet their customers, find out what people think about their products face-to-face and work with fellow entrepreneurs to get a physical feel for the retail landscape. Businesses must effectively 'showroom' their own online brand in order to take it to the next level."
The pop-up shop will open at the centre on 6th June.