The Group owns 100% of Snozone which is the largest indoor ski slope operator in the UK.
Snozone is the UK’s leading indoor destination for snowsports on real snow, located in the Xscape leisure centres in Milton Keynes and Castleford, West Yorkshire. Milton Keynes has been open since the year 2000 and Castleford followed in 2003.
We’ve now taught over 2 million people to ski and snowboard!
Our aim, put simply, is to provide an outstanding experience all the time, every time. Our real snow slopes, safe environment and our friendly expert coaches provide excellent leisure experiences.
Whilst competition in the indoor snow slope sector has been strong since 2009, Snozone is clearly the market leader and pre-tax profits have risen each year from a base of £0.5m (2011) to £1.5m (2017) despite rising rents and a highly congested active-leisure market.
Each Snozone has a primary catchment area that extends to a 1h 15min drive time. Snozone market to different guest types to maintain usage around the day part. This ranges from the weekend family day out to the Thursday evening freestyle student.
Snozone has taught 2 million people to ski or snowboard since inception and prides itself on delivering an outstanding guest experience with equally great snow conditions all year round.
Snozone opened their indoor dry slope operation, Skizone, in Basingstoke in October 2017 to extend their reach south of London.
In October 2017, Snozone were voted ‘Best Sporting Venue’ at The School Travel Awards UK, beating Manchester United, Twickenham Stadium, The National Football Museum and Wimbledon Lawn tennis museum & tours. This award was voted for by teachers for destinations who excel in Learning Outside the Classroom.
The staff were incredibly helpful, knowledgeable and encouraging.