The Entertainer signs for Ilford Exchange

It has been announced that leading toy retailer The Entertainer is to open a brand new 3,400 sq ft unit at The Exchange Ilford, signing a 10-year lease and is due to open in May.

The new store will anchor the Family Zone at the centre which is set around the recently launched 1,200 sq ft safari-inspired children’s interactive play area, designed by US-based Playtime.

The toy retailer will be hosting a grand opening event towards the end of May with many guests excited about welcoming such a flagship toy store to The Exchange. 

Capital & Regional repositioned part of The Exchange for families after consultation with the local community, and the opening of The Entertainer store compliments the launch of the new guest facilities within the Family Zone which include parent and baby changing rooms, new disabled facilities, private family feeding rooms and play areas.

James Rayner, Leasing Executive at Capital & Regional said: “The introduction of the Playtime facility and a dedicated Family Zone has not only driven a 20% increase in footfall to this part of the centre, it has provided the impetus for us to attract a number of family-focused brands, namely The Entertainer.

“Our strategy is predicated on understanding the needs of the local community, and one common theme across many of our centres is to the need to provide an engaging, frictionless environment for families. We look forward to welcoming The Entertainer as part of a diverse family offer at Ilford.”

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